The main purpose of this study was to collect norm data for thegrammatical receptive language test Test for Reception of Grammar - Version 2(TROG-2), from 144 Swedish children, aged 8:0-9:11 years. Another aim was toinvestigate whether a change in the order of the blocks was needed in the Swedishversion of TROG-2 to keep an increasing level of difficulty. Other aims included toinvestigate the relationship between receptive grammar and Word decoding, andbetween parents ratings of their children?s language comprehension and readingabilities and the children?s results on the TROG-2 and a Word decoding test. Theresults showed that the order of the blocks needs to be changed and that there wasno significant relationship between language comprehension and Word decoding.Parents were better at rating their children?s reading than language comprehension..

The simple view of reading is a theory in which reading is divided into decoding and linguistic comprehension. The theory has been used to explain and to subgroup reading disabilities. Research has also investigated if additional factors are of relevance to reading. In the present study, decoding was divided into the factors orthographic decoding and phonological decoding, while comprehension was divided into word comprehension and grammatical comprehension. The purpose was to analyze these factors and their contribution to reading ability in children in fourth grade: one group with reading difficulties (n=36) and one group with typical reading ability (n=36).

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Konservatorprogrammet15 hpInstitutionen för kulturvårdGöteborgs universitet2012:20.

The purpose of this research is to examine how a ogranization can create Word-of-Mouth and how they can use this type of marketing to make their brand stronger..

The aim of this study is to investigate the effect of an intervention that focuses on phonics, decoding, reading speed and phonological awareness for 8-9 year old children in reading difficulties. Participants were selected on the basis of screening test results in grade one (decoding and reading comprehension). The participants were divided into two groups, an intervention group (A1, n=10 children) and a control group (A2, n=10). A1 received 30 minutes of intense reading instruction every day for six weeks from special educational needs teachers on top of their usual classroom based reading instruction. The control group received only their usual classroom-based reading instruction.

The aim of the study was to examine the reading ability of adultswith intellectual and/or communicative disabilities. The group adults withintellectual and/or communicative disabilities consisted of 66 individuals.One control group consisting of 36 children aged 7 to 12 years and onereference group consisting of 14 adults were used. Participants were given anumber of language and reading related tests. Adults with intellectual and/orcommunicative disabilities had significantly lower results than the adultreference group regarding all tests and significantly lower results than thechild control group regarding phonological processing. There was nodifference between adults with intellectual and/or communicative disabilitiesand the child comparison group regarding Word decoding and readingcomprehension.

The aim of this study was to examine language abilities and their correlation to reading comprehension in 12 year old children with mild tomoderate sensorineural hearing impairment. Eight children with mild to moderate hearing impairment were tested in listening comprehension, grammatical comprehension, receptive vocabulary, phonological short termmemory, word finding, semantic relations, reading comprehension, comprehension of written words and decoding of words and non-words. The results were compared to results from a comparison group. The children with hearing impairment had significantly lower results in phonological short term memory and decoding. No significant difference was found between groups in reading comprehension.

Huvudsyftet med denna uppsats är att ge en helhetsbild av fenomenet virtuell word-of-mouth. För att åstadkomma detta har vi delat in huvudsyftet i två delsyften där det första undersöker vad virtuell word-of-mouth innebär. Det andra delsyftet analyserar de områden som har betydelse för fenomenet och dess spridning, nämligen budskapet, individer och grupper samt Internetmiljöer.

The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the effectiveness of consumer generated advertising in encouraging online word of mouth. The study conducts a multiple case study of several consumer generated advertising campaigns. It consists of in-depth studies of these cases in combination with quantitative analyses of the encouraged word of mouth. The different cases are examined on several design factors that could possible increase the volume of encouraged word of mouth..

Repetition of Non- word (make- up word that has not some semantic content) has been proposed as a reliable index of phonological memory in children with language impairment (LI). The aim of this study was to find out the possible similarities and differences concerning phonotactic non-words and working memory in 18 bilingual Swedish-Arabic children with and without LI ages 4-6 years. The investigation was undertaken by conducting three tests including NEPSY, WPPSI-III and a Word repetition test. The results showed that there are not significant differences between the two groups regarding various parts of NEPSY. On the other hand the results showed two significant differences in WPPSI-III regarding Picture categories and Word repetition tests for Swedish Non-word.

SWITCH- Swedish Intelligibility test for children, is a test thatmeasures intelligibility of children's speech through repetition of singlewords. The test is computer generated and consists of 1000 word listsrandomly selected for each assessment. The purpose of this study was toexamine the equivalence, reliability and validity in the word lists. Word listswere tested on ten children with typical language development (N group)and ten children with speech deviation (T group). The children were audiorecorded when they repeated two lists.

This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results further contribute to the discussion about Watts? ?influentials?..

Allt fler kunder söker sig i dag till så kallade tredjepartskanaler på internet för att boka hotell. En tredjepartskanal är en hemsida som samlar ett flertal hotell som kunden kan jämföra och välja mellan. I anslutning till dessa internetbaserade tredjepartskanaler finns vanligtvis kommentarsfält där kunder som tidigare bott på hotellen kan dela med sig av sin upplevelse genom kommentarer, det vill säga word-of-mouth. Dessa kommentarer har enligt forskning stor inverkan på kommande kunders köpbeslut, vilket motiverar en studie som undersöker hotells kunskap och arbete med word-of-mouth. Detta undersöks genom en kvalitativ fallstudie av svenska hotell.

The Swedish language contains contrasts of tonal word accents, realized by change in the F0 contour. Contrasts of word accents require at least two syllables with stress on the first syllable of the word or a stressed syllable followed by a non-stressed.The purpose of the present study was to examine how five-year-old children living in Östergötland with typical language development produce and discriminate tonal word accents. In addition, it was investigated how these abilities affect each other and comparisons were made to a similar study on children living in Skåne.For elicitation of tonal word accents a set of pictures with contrastive tonal word accents was used. The children were recorded and their answers were evaluated by visual classification of their F0-curves. In a perceptual analysis of the children?s productions, 11 linguistically naive listeners evaluated 44 randomized words from the recordings.

The purpose of this study is to further develop the understanding of Nextopia, the belief that the next product will always be better, and the effects it has on Word of mouth, both oral (WOM) and electronic (eWOM), and investigate possible causes of this effect. This has been made through an experimental study of responses to two mineral water ads, with a manipulated time frame. First, this thesis supports the fact that there is a general Nextopia-effect on customers being exposed to a future product, which makes them evaluating the product higher in terms of feelings, attitude and intention. Further this study shows that there is also a Nextopia-effect on WOM and eWOM, by customers being more likely to recommend a future product rather than a current one. This propensity to recommend the product also has a relationship with responsibility, which correlates much stronger with WOM than eWOM.